Senior Product Leader

I lead products that scale revenue and execution.

I am Ala Mashini, a product leader with 12+ years across B2B SaaS, digital commerce, and marketplaces. I focus on turning complexity into measurable growth, strong operating models, and improved customer outcomes.

  • Led Lead-to-Cash platform modernization at Intuit across mid-market seller platform.
  • Scaled MGM Resorts digital commerce to $XB in direct revenue while raising conversion from 4% to 7%.
  • Reduced Amazon seller time-to-first-sale by about 28% through onboarding and activation improvements.
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Story

I have led products and teams where scale, complexity, and execution quality all matter at once. Across Intuit, MGM Resorts, and Amazon, my work has consistently centered on clear strategy, durable operating models, and measurable impact.

Background

15+ years across SaaS, commerce, and marketplaces

My product leadership path spans platform strategy, growth systems, and commercial execution in global, matrixed organizations.

  • Intuit: Group Product Manager, SalesTech (Nov 2022 - Jul 2025).
  • MGM Resorts: Product Lead, Digital Commerce and Payments (Oct 2020 - Nov 2022).
  • Amazon: Senior Product Manager, Seller Experience (Jun 2015 - May 2020).
Leadership style

Outcomes over output

I align product, engineering, design, data, and GTM teams around shared outcomes and clear operating mechanisms.

  • Set durable multi-quarter strategy tied to business and customer metrics.
  • Build prioritization and decision rhythms that reduce execution drag.
  • Coach PMs and teams to scale quality and speed together.
Strengths

Platform modernization and growth execution

I do my best work where fragmented systems, unclear ownership, and growth pressure need to be solved at the same time.

  • Lead-to-Cash transformation and seller tooling.
  • Booking, checkout, payments, and funnel optimization.
  • Onboarding, activation, and time-to-value acceleration.

Impact Snapshot

Selected outcomes from recent product leadership roles.

Intuit

Lead-to-Cash platform modernization

Owned end-to-end SalesTech capabilities supporting 3K+ direct sellers.

  • Enabled scalable execution for a $1.6B business.
  • Improved adoption and consistency across seller workflows.
  • Established multi-quarter strategy across Product, Engineering, Sales Ops, Analytics, and Finance.
MGM Resorts

Digital commerce and payments

Led rebuild of booking and checkout with stronger funnel performance and lower friction.

  • About $1.2B in direct digital revenue and 100% YoY growth.
  • Conversion improved from about 4% to about 7%.
  • About $40M incremental revenue from product-led improvements.
Amazon

Seller activation and growth systems

Built onboarding and personalized guidance to improve seller readiness and speed to value.

  • Scaled marketplace supply from zero to $100M GMS.
  • Reduced time-to-first-sale by about 28%.
  • Improved seller launch quality through better guided workflows.

Contact

Open to product leadership, strategic advisory, and high-impact platform opportunities.

Start a conversation

Email: ala.mashini@gmail.com | LinkedIn: linkedin.com/in/alamashini