Product Leadership Portfolio
Building platforms that scale.
Senior product leader with 12+ years shipping AI-enabled commerce platforms, marketplace systems, and sales technology at Intuit, MGM Resorts, and Amazon.
How I think about product
I build platforms that handle complexity at scale — the kind where technical architecture, business model, and customer behavior all have to be solved together. My work spans commerce and checkout, marketplace onboarding, AI-powered sales enablement, and lead-to-cash systems.
My approach starts with the customer problem and works backward. At Amazon it meant reordering an onboarding flow based on a single behavioral insight about psychological commitment. At MGM it meant building an ML abandonment model before investing in recovery campaigns. At Intuit it meant mapping how SMB buyers make purchase decisions before designing the sales platform around them.
I care about the craft of product leadership: how you structure a team, how you run a roadmap process, how you make the hard tradeoff calls when resources are finite and stakeholders disagree.
Where I've worked
Three companies, three distinct platform challenges. Each one added a new dimension to how I think about building at scale.
The challenge
Modernize the Lead-to-Cash platform for a $1.6B enterprise business with 3,000+ direct sellers. The existing system was fragmented across Excel spreadsheets, multiple CRMs, and manual processes. The ask was to build an AI-native sales platform that made sellers more effective and gave leadership real-time visibility into pipeline.
The challenge
Own the full digital commerce platform across 20+ MGM properties and 7.5M+ monthly visitors. Drive direct revenue growth through conversion optimization, experimentation, and AI-powered growth programs. Simultaneously own payments infrastructure, checkout platform rebuild, and multi-LOB product strategy across Hospitality, Entertainment, and Dining.
The challenge
Build seller-facing marketplace products for new Amazon sellers from the ground up, scaling from zero through global expansion. Own onboarding, activation, ML-powered seller guidance, and the experimentation infrastructure that measured it all. The customer base: SMBs trying to start or grow a business on Amazon for the first time.
Case studies
Four problems, four different platform domains. Each one shows a different dimension of how I approach building.
Autonomous Sales Platform
Intuit — FY25/26
The sales org was running on fragmented tools: three separate CRMs, Excel-based CPQ, no shared data model, and sellers spending hours on manual prep per customer. The mandate was to architect a 3-year AI-native platform strategy that would consolidate, automate, and ultimately give sellers an intelligent assistant that handled repetitive tasks autonomously. I led the vision, the PRFAQ, and the phased roadmap from consolidation through AI agent deployment.
Digital Commerce Conversion Engine
MGM Resorts — 2020–2022
MGM's digital revenue was growing but conversion was stuck at roughly 4% across 20+ properties. The checkout experience was inconsistent, pricing accuracy was a problem, and there was no systematic approach to identifying and recovering abandoning sessions. I owned the full rebuild: checkout platform, experimentation program, ML-powered abandonment model trained on 42M records, and persistent cart. The goal was to make the platform generate compounding lift, not just one-off wins.
SMB Seller Onboarding Platform
Amazon — 2015–2020
New Amazon sellers were dropping off during onboarding at high rates. The registration, identity verification, and activation flow was sequential and front-loaded with admin tasks before sellers could list a product. I led the redesign: reordered the flow so sellers could list first (driving psychological commitment), built a hybrid PLG/human-assist escalation path for sellers who stalled, and developed the ML-powered next-best-action guidance system. Then built the experimentation infrastructure to measure all of it at scale.
Payments Platform Rebuild
MGM Resorts — 2020–2022
MGM's payments infrastructure was fragmented across properties with inconsistent approval rates, no shared payment method storage, and limited visibility into authorization performance. I owned the rebuild: consolidated stored payment methods into a shared service, integrated PSP and gateway partners, implemented pre-authorization and penny-auth flows, and built the ML model to predict and prevent authorization failures. The stored payments platform became the foundation for personalization and one-click checkout across all 20+ properties.
How I document and think
A selection of strategy documents, frameworks, and one-pagers that show the caliber and clarity of written work from across my career.
AI-Native Sales Platform PRFAQ
Working-backwards document defining the 3-year vision for an autonomous sales platform at Intuit, written in the Amazon PRFAQ format.
Strategy Document3-Year Sales Platform Roadmap
FY26–28 strategic roadmap spanning AI agent deployment, platform consolidation, and partner ecosystem expansion across Intuit's sales org.
RoadmapIES Lead Scoring Strategy
Data-informed scoring model framework for prioritizing mid-market leads, including signal weighting, model inputs, and seller workflow integration.
Product StrategyABM Transformation BRD
Business requirements document for transforming Intuit's demand gen into an account-based motion, covering segmentation, tooling, and orchestration.
BRDProject Helix: Lead Routing
Executive one-pager for automating lead, opportunity, and contact routing in Salesforce for the mid-market sales segment.
Executive One-PagerSales Enablement Charter
FY25 charter and goals document defining the PM org's mission, investment themes, operating model, and success metrics for Intuit's SalesTech team.
Org CharterLet's talk
I'm always open to conversations around AI platforms, commerce ecosystems, and marketplace systems. If you're building something in that space and want to compare notes, I'm easy to reach.
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