Fractional CPO for Vertical SaaS
I’m Ala Mashini, partnering with vertical SaaS founders to translate customer insight into roadmap bets, orchestrate GTM motions, and launch payments that unlock revenue. Las Vegas based—serving teams across the U.S.
Trusted by teams at Intuit, Amazon, and MGM Resorts.
Partner with an embedded product leader to connect strategy, customer insights, GTM execution, onboarding, and fintech operations into one operating cadence for vertical SaaS platforms.
Clarify ICP, positioning, and monetization so product investment compounds into ARR, ACV, and retention.
Design coordinated acquisition, activation, and expansion loops for multi-stakeholder buyer journeys.
Streamline KYC, verification, seller education, and payouts to unlock first success faster.
Select PSPs, wallets, BNPL, and embedded finance partners that fit your vertical monetization model.
Hands-on, part-time product leadership to operationalize execution and scale the team.
Flexible options designed for venture-backed vertical SaaS and bootstrapped platforms that need executive-level product leadership.
Strategy, roadmap, pricing and packaging, activation plan.
Duration: 1–1.5 months
Operating cadence, hiring, roadmap velocity, revenue alignment.
Duration: 3–6 months
On-call guidance, exec alignment, board and fundraising prep.
Duration: Ongoing
Enterprise and high-growth operators trust Ala Mashini to integrate product strategy with revenue operations, seller lifecycle, and payments modernization.
+30% improvement in revenue velocity
Steered the SalesTech transformation across the Lead-to-Cash stack to scale Mid-market enterprise sales with AI-driven automation, end-to-end GTM modernization, expanded monetization models, and compressed time-to-cash.
0→1 seller onboarding
Launched PLG and sales-assisted seller acquisition in 18 Global Markets with integrated global registration, KYC, education, and payouts to accelerate GMV.
+40% increase in direct bookings conversion
Modernized digital commerce and payments across 20+ properties, unifying hotel, entertainment, dining, retail, and resort channels into a single revenue operating model.
Every engagement is measured by revenue, retention, and adoption. Here’s how fractional CPO support turns strategy into traction.
Visibility into ARR, payback, and unit economics with a roadmap that defends every bet.
Milestone-driven onboarding and adoption loops that push more customers to first value.
Pricing, packaging, and channel experiments that ship quickly and feed back into product.
Lifecycle education, telemetry, and success handoffs that reduce churn and drive expansion.
Embedded finance launches that improve acceptance, reduce risk, and add net-new dollars.
Explore vertical SaaS case studies and the pricing & packaging guide.
Product, GTM, and operations leaders rely on Ala’s structured approach to drive clarity, velocity, and measurable business outcomes.
“Ala’s structured approach to product management transformed how our team operates. We halved time-to-market.”
“Payments launch was smooth and fast. Vendor selection and orchestration unlocked a new revenue stream.”
“GTM insights were pivotal in our pivot. Retention improved dramatically.”
Get clarity on how a fractional Chief Product Officer engagement works for vertical SaaS companies and marketplace platforms.
Strategic planning, roadmap prioritization, rituals, analytics, customer discovery, and hands-on delivery leadership a few days each week—calibrated to your stage and goals.
Yes. Most vertical SaaS motions blend PLG, sales-assist, and channel partners. I design the handoffs, telemetry, and enablement so growth, sales, and success teams operate from one playbook.
Discovery calls typically lead to a scoped proposal within a week. Audits can begin in 1–2 weeks, while longer fractional engagements often kick off in under 30 days.
Absolutely. I support teams remotely across the United States, with optional on-site sessions for roadmap alignment, workshops, and key go-lives.
We focus on acquisition cost, sales velocity, onboarding completion, activation milestones, expansion revenue, churn, and payment acceptance so you can see improvements in a shared scorecard.
Ready to align product, GTM, and fintech into one roadmap? Share where you’re stuck and we’ll map the fastest path to traction.