Fractional CPO for B2B SaaS & Marketplaces

I partner with operators who need product leadership that moves fast and measures success. Clear positioning, accountable roadmaps, and a cadence that ships weekly.

Activation first: make onboarding and guidance obvious so new users win quickly.
Churn down: sharpen value moments and lifecycle nudges that keep customers around.
Ship weekly: install rituals, ownership, and scorecards that keep the roadmap honest.

Trusted by teams at Intuit, Amazon, and MGM Resorts.

Brand Vision NeonNavigator

Pains → Outcomes

Operator-led help for the moments that stall growth: activation, churn, and roadmap chaos.

Activation

Onboarding that wins fast

Lift activation with segmented onboarding, crisp in-product guidance, and proof that shows value early.

Map who you serve and the first value moment each segment needs.
Rewrite flows and prompts to cut time-to-first-value.
Instrument activation metrics that the team watches weekly.

Retention

Churn down, expansion up

Keep customers by tightening value moments, lifecycle nudges, and pricing that matches usage.

Find where value drops and rebuild those journeys.
Design lifecycle prompts that reinforce adoption and expansion.
Align pricing and packaging to the outcomes customers feel.

Cadence

Roadmap discipline that ships

Install ownership, rituals, and a weekly shipping rhythm so the roadmap becomes accountable.

Set a clear 30/60/90 with owners and proof points.
Run weekly reviews that unblock and adjust with data.
Give execs a simple scorecard that ties product to revenue.

Offers that match your depth

Pick the entry point that fits. We align on goals up front and measure weekly.

Product Audit

90-minute working session, findings report with top fixes, and a 2-week follow-up.

Activation, onboarding, and flow teardown.
Instrumentation and metrics gaps called out.
Clear top 10 recommendations with owners.

Book a product audit

30/60/90 Acceleration

Audit, prioritize, then ship weekly for 90 days with me in the room.

Weeks 1–2: audit experience, metrics, and rituals.
Weeks 3–4: align goals and build a focused roadmap.
Weeks 5–12: ship, review weekly, and measure lifts.

Start 30/60/90

Ongoing Fractional CPO

Own roadmap, rituals, and product ops alongside your exec team.

Weekly exec syncs and async updates.
Roadmap ownership tied to activation, retention, or revenue.
Hiring support, product ops, and onboarding for PMs.

Talk ongoing support

Selected results

Concrete wins across commerce, PLG, mid-market SaaS, and revenue platforms.

MGM Resorts

Scaling digital commerce & payments

Rebuilt booking, checkout, and payments across 20+ properties with a new digital wallet and trust-first flows.

Checkout conversion improved from ~4% to ~7%.
Direct digital revenue scaled past $1B.
Upsell and stored payment adoption lifted meaningfully.

Let’s talk high-traffic commerce

Amazon

0→1 product-led growth for sellers

Built onboarding, segmentation, and guidance that accelerated time-to-value for new sellers.

Time-to-first-sale reduced by 28%.
Seller activation improved from 55% to 61%.
Scaled as a core growth pillar supporting $100M+.

Turn onboarding into growth

Intuit

Launching Intuit Enterprise Suite

Defined workflows, commercialization, and platform foundations for a new mid-market SaaS line on QuickBooks.

Executive alignment around a new SaaS line.
Cross-functional delivery across product, engineering, sales, and GTM.
Platform ready for long-term scale.

Launch new SaaS lines

Intuit

Modernizing SalesTech & revenue platforms

Evolved lead management, routing, enablement, and billing with automation and clearer KPIs.

Unlocked incremental revenue through better execution.
Improved visibility, efficiency, and adoption across GTM teams.
Built workflows sales actually use.

Modernize SalesTech

FAQ

What working together looks like as a fractional CPO.

What does a fractional CPO engagement include?

Assess, prioritize, and execute. I build the roadmap tied to activation, retention, or revenue, run the rituals, and partner with Eng/Design/GTM to ship weekly.

How do Product Audit, 30/60/90, and Ongoing differ?

Audit is a fast diagnostic with a report and follow-up. 30/60/90 adds roadmap and weekly shipping support for a quarter. Ongoing fractional CPO owns roadmap and product ops alongside leadership.

Who do you work with?

Seed–Series B B2B SaaS and marketplace teams, plus select enterprise platforms where activation, checkout, or revenue systems need to move faster.

How fast can we start?

We schedule a 15-minute fit call, align on goals, and start with an audit or 30/60/90 plan. Most kickoffs happen within 1–2 weeks.

Do you coach the existing team?

Yes. I coach PMs, product ops, and founders acting as CPOs so the system keeps working after handoff.

Book a fit call

Tell me your biggest product pain. If I’m not the right fit, I’ll refer you to someone who is.

Book a 15-minute fit call Request a product audit

Typical response within one business day.
Bring your metrics-expect a working session, not a pitch.
Available remote-first with on-site sessions as needed.

Prefer email? Reach me at ala@alamashini.com.