Intuit — SMB Sales Tech & Lead-to-Cash
+30% improvement in revenue velocity
Steered SalesTech transformation across the Lead-to-Cash stack with AI-driven automation, GTM modernization, expanded monetization models, and compressed time-to-cash.
About
Product and GTM leader focused on trust, velocity, and revenue
I'm Ala Mashini, a product and GTM consultant for vertical SaaS, marketplaces, and fintech platforms. I've built operating cadences and shipped new revenue streams with teams across the U.S. and global markets.
- Led product, GTM, and fintech initiatives at Intuit, Amazon, and MGM Resorts.
- Operate remotely across the U.S. with on-site sessions where needed.
- Known for turning complex visions into customer-backed roadmaps teams trust.
Who I've Worked With
Enterprise, high-growth startups, and modern platforms tap this partnership to align product, GTM, and delivery.
Amazon.com — Marketplace Seller Growth
0→1 seller onboarding
Launched PLG and sales-assisted seller acquisition in 18 global markets with integrated registration, KYC, education, and payouts to accelerate GMV.
MGM Resorts — eCommerce & Payments
+40% increase in direct bookings conversion
Modernized digital commerce and payments across 20+ properties, unifying hotel, entertainment, dining, retail, and resort channels into a single revenue operating model.
Brand Vision Media Group — Product & GTM Alignment
Product ops + launch readiness
Established product rituals, roadmap governance, and GTM readiness reviews so marketing, sales, and engineering shipped updates on one cadence.
NeonNavigator — SaaS Platform Build
Vision to roadmap
Translated founder vision into a customer-backed roadmap, clarified ICP and pricing tests, and coached the product team through discovery-to-delivery handoffs.
Why teams work with me
Leaders pick this partnership for accountable delivery, cross-functional trust, and clear communication.
Hands-on partnership
I don't just advise—I build operating cadences, join working sessions, and help teams ship confidently.
Customer-backed decisions
Roadmaps are grounded in customer insight, willingness-to-pay, and measurable outcomes.
Cross-functional trust
Clear ownership, transparent scorecards, and launch readiness keep product, engineering, and revenue teams in sync.
Let's work together
Tell me where you need clarity or velocity. We'll choose the right engagement model and move fast.