Product Strategy & Roadmaps
Customer-backed product strategy & roadmaps
If you’re pulled between enterprise requests, founder vision, quick wins, and technical debt, this is where we start.
Together we turn that noise into a focused product strategy and roadmap the whole company can align around.
What we’ll do
- Clarify product vision and positioning for your target market or vertical.
- Define ICPs and jobs-to-be-done, and identify the segments that matter most.
- Prioritize features that deliver the most value to both customers and the business.
- Build a 12–18 month roadmap tied to ARR, retention, and expansion.
- Align the roadmap with pricing, packaging, and onboarding so GTM is built-in.
Outcomes
- Less firefighting; more conviction about what to build next—and what to say no to.
- Roadmaps that sales, success, and leadership can actually explain to customers.
- A clear connection between product work and revenue.
Product Development
Product development & delivery leadership
You’re shipping, but it’s slower and messier than it should be. I help you turn product development from a black box into a predictable system your team trusts.
What we’ll do
- Design an end-to-end product development process from discovery to delivery.
- Set up prioritization and decision-making frameworks for trade-offs.
- Align team composition and responsibilities (PM, design, engineering, product ops).
- Implement sprint planning, backlog hygiene, and review rituals that stick.
- Define quality bars, release criteria, and telemetry that protect UX and revenue.
Outcomes
- Fewer surprises and slipped launches, more predictable delivery.
- Clear expectations between product, design, and engineering.
- A development rhythm that can handle growth without burning people out.
Product Marketing & GTM
Product marketing & go-to-market
Many teams can build great features; fewer launch them in a way that drives acquisition, activation, and expansion.
I help you connect product, marketing, and sales into one cohesive go-to-market system.
What we’ll do
- Craft or refine positioning and messaging for your product and key features.
- Design go-to-market strategies for new products, features, or segments.
- Blend PLG and sales-assisted motions so they reinforce each other.
- Create launch plans with timelines, owners, and enablement for sales and CS.
- Ensure in-product cues, onboarding, and lifecycle messages match the external story.
Outcomes
- Launches that create real usage and revenue, not just internal announcements.
- Customers who quickly understand why your product exists and who it’s for.
- Better collaboration between product, marketing, and sales around shared KPIs.
Coaching & Enablement
Coaching & team enablement
Your PMs are smart but under-mentored, or you have a founder acting as de facto CPO.
I provide hands-on coaching to build product leadership capacity inside the company.
What we’ll do
- 1:1 coaching for founders, heads of product, and senior PMs taking on more scope.
- Review real work: roadmaps, specs, discovery plans, and stakeholder updates.
- Workshops and group coaching on product fundamentals and advanced topics.
- Guidance on communication, stakeholder management, and exec presence.
Outcomes
- PMs who can think strategically, not just manage tickets.
- A founder or head of product who spends more time on direction and less on triage.
- A stronger product culture that outlasts any external consultant.
User Research
User research & customer insight
If you’re building for complex verticals or multiple personas, assumptions compound quickly.
I help you get the right level of customer insight without needing a full research team.
What we’ll do
- Design focused research plans around key product and GTM decisions.
- Run or refine customer interviews, usability tests, and surveys.
- Analyze patterns across sales calls, support tickets, and product usage.
- Translate insight into concrete changes in roadmap, UX, and messaging.
Outcomes
- More confidence that you’re solving real problems, not imagined ones.
- Fewer painful surprises post-launch.
- A culture of evidence-based decisions without slowing everything down.
Growth & Product Ops
Growth planning, hiring & product operations
You’re beyond “everyone does everything,” but copying Big Tech org charts won’t work either.
I help you design the team and operating model that can actually execute your strategy.
What we’ll do
- Identify gaps in your product organization and the sequence in which to hire.
- Design role definitions, scorecards, and interview loops for PM, design, and product ops.
- Implement product ops practices: rituals, governance, and cross-functional scorecards.
- Define how decisions get made and communicated across the business.
Outcomes
- A hiring plan tailored to your stage and budget, not someone else’s org chart.
- Less confusion and politics about who decides what.
- Cross-functional trust—sales, CS, and finance understand how to work with product.
Product-Led Growth
Product-led growth (PLG)
If your product could be self-serve but feels “sales-only,” or your PLG motion is bringing in the wrong users,
I help you introduce or optimize product-led growth in a pragmatic way.
What we’ll do
- Evaluate where PLG fits (and where it doesn’t) in your current funnel.
- Design trial, freemium, or sandbox experiences that lead to real value.
- Define PQL signals and how they sync into sales and success motions.
- Map in-product prompts and lifecycle messages that drive activation and expansion.
Outcomes
- More users reaching “aha” moments without heavy human effort.
- A healthier pipeline where sales spends time on the right accounts.
- Better alignment between product, marketing, and sales on what “good” looks like.
Global Expansion
Global expansion & new market entry
Global expansion can be a growth unlock—or a costly distraction. I help you decide where, when, and how to expand so execution is iterative, not a big-bang gamble.
What we’ll do
- Evaluate markets for fit: demand, competition, localization, and regulatory complexity.
- Prioritize markets and sequence expansion steps (MVP vs full localization).
- Identify product and GTM changes required for each target region.
- Design an expansion playbook with rollout, feedback loops, and scale-up criteria.
Outcomes
- Better decisions about which markets to enter—and which to ignore for now.
- Fewer surprises around localization, payments, compliance, and support.
- A repeatable pattern for entering additional markets over time.