Outcomes over output
Every roadmap item ties to activation, retention, or revenue with proof of success before we ship.
About
Fractional CPO focused on activation, retention, and shipping weekly.
I partner with B2B SaaS and marketplace teams to turn stalled roadmaps into measurable outcomes, and leave you with a system your team can run.
Background
B2B SaaS and marketplace leadership across product, GTM, and product ops.
- Led product, GTM, and fintech initiatives at Intuit, Amazon, and MGM Resorts.
- Built PLG, checkout, payments, and revenue systems for high-traffic environments.
- Coach PMs and product ops to uplevel decision quality and delivery.
Product point of view
Operator-first principles that shape how I lead product work.
Value fast
Segmented onboarding, clear value moments, and lifecycle prompts beat long lists of features.
Ship weekly
Simple rituals, ownership, and scorecards keep teams honest and moving.
Teach the team to fish
Coaching PMs and product ops so the operating system sticks after I roll off.
Selected results
Proof across commerce, PLG, and SaaS platform launches.
Scaling digital commerce & payments
Rebuilt booking, checkout, and payments across 20+ properties with a new digital wallet.
- Checkout conversion improved from ~4% to ~7%.
- Direct digital revenue scaled past $1B.
- Upsell and stored payment adoption lifted meaningfully.
0→1 PLG for sellers
Built onboarding, segmentation, and guidance for new sellers to reach value faster.
- Time-to-first-sale reduced by 28%.
- Activation improved from 55% to 61%.
- Scaled as a core growth pillar supporting $100M+.
Launching Intuit Enterprise Suite
Defined workflows, commercialization, and platform foundations for a new mid-market SaaS line on QuickBooks.
- Executive alignment for a new SaaS line.
- Cross-functional delivery across product, engineering, sales, and GTM.
- Platform ready for long-term scale.
Modernizing SalesTech
Evolved lead management, routing, enablement, and billing with automation and clearer KPIs.
- Unlocked incremental revenue through better execution.
- Improved visibility, efficiency, and adoption across GTM teams.
- Built workflows sales actually use.
How I work
Simple, transparent, and embedded with your team.
Weekly rhythm
Weekly exec syncs, working sessions with product/eng/design, and async updates tied to a scorecard.
Embedded partner
I join your rituals, talk to customers, and work alongside GTM so launches land.
Practical stack
Notion, Jira, and FigJam/Figma. Clean docs, clear owners, and decisions captured.
Remote-first
Based in Las Vegas, partner with US teams; on-site for roadmapping, workshops, and critical launches.
Let’s work together
Tell me your biggest product pain. If I’m not the right fit, I’ll refer you to someone who is.